Kind Paris is a global production supervisor
PHILOSOPHY
An independent office, Kind Paris brings together all the sector’s players together in a virtuous circle
The chain leading from client brief to final film is rooted in trust not frustration
Kind Paris keeps the chain of trust intact as it provides support for the creative process every step of the way, helping the creative work take shape and grow in collaboration with agencies, producers, directors and artistic teams working with them
Kind Paris has a threefold goal : transparency in the production chain, respect for artistic talent, and an extremely high quality final product
MARKET BACKGROUND
Creation
To stand out in a fiercely competitive world overwhelmed by a tidal wave of images, creative teams need to be able to engage fully with the creative process while also benefiting from direct and easy access to a pool of potential talents and exciting innovations
Production
The need for assets is skyrocketing with the proliferation of digital delivery platforms.
Every new film has to be thought out and optimized to cover a maximum of touchpoints. But never at the expense of the production quality essential to brands that embody luxury, artistry, and beauty
« The key is knowing which activities belong with a full-service agency and which are better entrusted to a specialist »
OUR ANSWERS
Supplementing your production resources for image-centered projects
Delivering expertise in execution and production
Sourcing the best and most innovative artists
Providing support for creative and financial choices
Creating ties between marketing teams and talents (directors, photographers, etc.)
OUR ROLE AS A MENTOR
SCOPE OF WORK
What Kind Paris offers :
Suggests talents (directors and photographers) in discussion with the creative teams
Supervises pitches: brief, treatment supervision, support for creative decision-making
Oversees budgets, including cost control, negotiation and support for financial decisions
Manages casting, the glam team and contracts in line with the project’s needs
Coordinates production, provides support to agency and advertiser
Supervises post-production until deliverables, client support
Manages music, contracts and rights in line with the project’s needs
Provides financial management, billing and administrative supervision
COMMITMENTS
Supports the creative team as early as possible in the project process
Develops in-depth understanding of the advertiser’s marketing strategy, positioning, messaging, look & feel and competition
Builds a relationship rooted in trust
Involves financial actors in the production process for a more effective budgetary mechanism